They are many different ways in which the individuals within that seemingly mindless, close knit pack of tourists experience their visit. Souvenirs, as displayed in souvenir stores and stalls, often portray a very specific aspect of the place they are sold in. It is a stereotypical, limited point of view, which sticks to a certain narrative of both the city and the visitor.

 

We would like to give the London Souvenir an all-new twist by searching for authenticity within the souvenir itself. We would like to give YOU the possibility to bring back some of real London back home.